Privacy Policy
Last Updated: January 2026
Derbyshire Media Limited ("we," "us," "our") operates the JokaBet website at derbyshiremedia.co.uk ("Site"). We are committed to protecting your privacy and ensuring you have a positive experience on our Site. This Privacy Policy explains how we collect, use, and protect your personal data in accordance with applicable UK and international privacy laws.
Information We Collect
We collect the following types of information from visitors and users of our Site:
- Personal Identification Information: Name, email address, and contact details you voluntarily provide through forms or enquiries
- Technical Information: IP address, browser type, operating system, and device identifiers
- Cookie Data: Information stored via cookies and similar tracking technologies (see Cookie Policy section)
- Usage Data: Pages visited, links clicked, time spent on Site, referral sources, and navigation patterns
- Affiliate Tracking Data: Information necessary to track affiliate commissions and performance metrics
We do not knowingly collect data from individuals under 18 years of age. Our Site is not intended for minors, and accessing gambling-related content by underage users is prohibited.
How We Use Information
We use the information we collect for the following purposes:
- To analyse Site performance and user behaviour through analytics tools
- To track affiliate referrals and calculate commission payments to affiliate partners
- To improve Site functionality, design, and user experience
- To respond to your enquiries and provide customer support
- To comply with legal obligations and regulatory requirements
- To prevent fraud and enhance Site security
- To send you relevant updates about our services (where you have consented)
Cookie Policy
Our Site uses cookies and similar technologies to enhance your experience. Cookies are small files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Necessary for Site functionality (e.g., session management)
- Analytics Cookies: Help us understand how visitors use the Site (e.g., Google Analytics)
- Affiliate Tracking Cookies: Used to track affiliate referrals and performance
- Marketing Cookies: Allow us to track advertising effectiveness and user preferences
Cookie Opt-Out Options:
- You can control cookie settings through your browser preferences
- Most browsers allow you to refuse cookies or alert you when cookies are being sent
- You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on
- Note: Disabling essential cookies may affect Site functionality
Third-Party Links
Our Site contains links to third-party casino and gambling websites, as well as other affiliate partners. We include these links to provide value to our visitors; however, we do not control and are not responsible for the privacy practices, content, or policies of linked third-party websites.
When you click through to a third-party site, you leave our Site and are subject to that site's own privacy policy. We strongly encourage you to review the privacy policies of all third-party websites before providing any personal information or engaging in gambling activities. We assume no liability for any data handling practices of third parties.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights regarding your personal data:
- Right of Access: You can request a copy of the personal data we hold about you
- Right to Rectification: You can ask us to correct inaccurate or incomplete data
- Right to Erasure: You can request deletion of your personal data (subject to legal exceptions)
- Right to Restrict Processing: You can ask us to limit how we use your data
- Right to Data Portability: You can request your data in a structured, portable format
- Right to Object: You can object to certain types of processing, including marketing communications
- Right to Lodge a Complaint: You can file a complaint with the Information Commissioner's Office (ICO)
If you are located in the United States, you may have additional rights under the California Consumer Privacy Act (CCPA) or other applicable state privacy laws.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Typically:
- Personal information provided through forms is retained for up to 3 years or until you request deletion
- Analytics and usage data is retained for up to 26 months
- Affiliate tracking data is retained in accordance with our affiliate programme terms and applicable accounting regulations
- Cookie data is retained according to the expiration dates set within each cookie
You may request deletion of your data at any time by contacting us.
Contact Us
If you have any questions about this Privacy Policy, wish to exercise your data rights, or have privacy concerns, please contact us:
Email: privacy@derbyshiremedia.co.uk
We will respond to all data subject requests and enquiries within 30 days or as required by applicable law.
Important Reminder: Gambling can be harmful. Please gamble responsibly and only on licensed, regulated platforms. If you or someone you know is struggling with gambling addiction, please visit GambleAware.co.uk for support and resources.